Younger generations are changing the face of the retail landscape. As consumer preferences increasingly shift towards memorable experiences, the Experiential Retail Market is projected to expand at a 14.02% CAGR through 2032.*
Offering a wide array of share-worthy projects that cater to the social crafter, Craft Loft offers a standout franchise opportunity that you will not want to miss:
Create a path to financial success with competitive upfront costs and proven market demand, allowing motivated franchisees to start generating revenue quickly.
Our turnkey model features proprietary, high-quality content that is designed and tested in-house, helping take the guesswork out of launching an experiential business.
More than just another DIY franchise, we are dedicated to providing an elevated experience for the adult beginner crafter, while staying family-friendly.
Reap the benefits of 100+ Instagram-worthy projects that generate significant repeat business and strong organic growth. That means a franchise model designed to maximize viral potential.
Grow your customer base – and your revenue – by offering all three key craft studio formats: live hosted workshops, walk-in DIY experiences, and retaill. Diversified revenue streams make for faster growth and more stable income.
52% of Americans, including 73% of Millennials, report loneliness (HHS.gov, Psychiatry.org). 60% feel less connected to their co-workers post-pandemic (Pew Research Center).
Anxiety and depression rates have surged 70% in the last 25 years.
Demand for face-to-face experiences has grown from 32% in 2023 to 54% in 2025, with increasing budgets for team-building and social events.
Only 10% of art graduates earn a living from their craft, yet Craft Loft receives 60+ applications daily for job openings.
The event market is projected to grow from $890 BILLION TO $2.1 TRILLION by 2028 (Zippia). Women, who control 80%+ of consumer spending (Bankrate), form the core of Craft Loft’s client base.
The arts and crafts industry is thriving, with a projected CAGR of 14.02% over the next several years. People have been creating since the dawn of civilization — and that passion for making, customizing, and personalizing continues to grow. In today’s digital-first world, crafting offers a welcome hands-on escape and an opportunity for social connection. Post-COVID, demand for in-person, experience-driven activities has surged, making now the perfect time to bring a Craft Loft studio to your community.
The total initial investment for a Craft Loft franchise ranges from $100,875 to $175,500, which includes the $30,000 franchise fee. Franchisees should have a minimum net worth of $200,000 and at least $50,000 in liquid capital. This investment covers everything from leasehold improvements and equipment to initial inventory, training, and marketing. Ongoing fees include a 6% royalty and a 3% required local marketing spend to support growth in your territory.
You don’t need to be an expert crafter to own a Craft Loft. We provide the training, tools, and resources to ensure you can offer a wide range of creative experiences. Our ideal franchisees are:
People-focused and comfortable engaging with guests of all ages
Experienced in sales, marketing, events, and/or logistics
Driven by an owner mindset with a passion for building community connections
Enthusiastic about creating a fun, social, and welcoming environment
Crafting experience is not required — what matters most is your ability to lead, connect, and manage a successful business.
Prior to opening, Craft Loft franchisees will enjoy comprehensive training on every aspect of the business, ensuring you have a strong foundation of knowledge from which to launch.
Launch training topics not only includes the day-to-day customer service and workshop content, but also important behind-the-scenes work such as hiring, store setup, purchasing, inventory management, financial tracking and planning.
Build a stronger, more successful business with support from our management team in all areas of operations. You and your team will also have access to a comprehensive library of training content and videos for continuing education and learning opportunities. Live office hours and peer discussion groups are hosted on a regular basis to promote timely and cross-market insights and support.
Reach more people and grow your customer base by leveraging our popular and established brand, including social media platforms, design collateral, and SEO/SEM strategies.
